New Delhi. Privacy-focused browser Brave has unveiled a new feature that allows users to navigate directly to the publisher’s website. The latest functionality, called D-AMP, will bypass Google-hosted Accelerated Mobile Pages (AMP) and take users to the original website. According to Brave, AMP harms users’ privacy and promotes Google to monopolize the web. The new feature will rewrite links and URLs to prevent users from landing on AMP pages. When Brave cannot rewrite the link, it will redirect users from AMP pages to non-AMP pages. The D-AMP feature is currently available in Brave Nightly and Beta versions.
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Brave announced the addition of a new D-AMP feature via a blog post. As mentioned, the new feature will help users to automatically bypass the Google AMP page to go directly to the original source of the content. Brave noted that the AMP framework harms users’ privacy, security, and the Internet experience. It claims that AMP helps Google monopolize and control the direction of the web.
D-AMP will protect users from AMP in several ways. This feature will rewrite links and URLs. When rewriting cannot be done, Brave redirects users from AMP pages to non-AMP pages thus preventing the loading and execution of AMP or Google code. Brave says it has modified Chromium to monitor the loading of AMP pages. Additionally, the company plans to expand the bounce tracking method to detect when AMP URLs are about to be viewed. Brave is planning to launch it in version 1.40.
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D-AMP functionality is currently rolling out in beta and nightly builds of Brave. It will be enabled in the coming 1.38 desktop and Android versions soon. The Chromium-based browser will soon release the D-AMP feature on iOS as well.
Google introduced AMP as a Web Components framework that can be used to build user-first websites, stories, emails, and ads. But it has been widely criticized as an attempt by Google to establish its dominance over the web. AMP pages are served from Google’s servers. Brave says AMP allows Google to create pages that benefit Google’s advertising system.
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