E-commerce: 3 start-ups boosting merchant activity



During the last One to One Fair in Monaco, which has just ended, e-commerce players were able to discuss the current themes of social and environmental responsibility (CSR), payment in several installments or personalization of the customer journey. Trends on which three young French shoots have positioned themselves.

Potions personalizes the customer experience without using cookies

Personalizing the customer journey has become the norm among e-merchants. But at what cost ? “This personalization is often done in defiance of the privacy of Internet users”, emphasizes Vincent Left, co-founder of Potions, a start-up that offers customization modules but without relying on cookies – these files which make it possible to recognize an Internet user on a site and therefore to retrieve certain personal data.

Concretely, Potions provides e-merchants with a piece of computer code to put on the site, which analyzes browsing data and enriches them. All this locally, which means that no data leaves the browser. According to the start-up, its solution makes it possible to increase a merchant’s turnover between 5 and 10% from the first month.

To date, the young shoot has around thirty clients. “These are mainly small and medium-sized customers who have few resources, no in-house data scientists and small IT teams”, specifies Vincent Gauche, who will forge a partnership with the Shopify e-commerce site creation platform in order to to reach more small merchants.

Tut Tut specializes in local delivery

Delivery is one of the nerves of the trade war. Even more since the start of Covid-19. Among the myriad of players in the sector, the young shoot Tut Tut is trying to get out of the game. Her specialty? A platform for connecting private couriers and senders, whether private or professional.

Launched in April 2021 in Avignon, it extended to the whole of France on 1er October. Merchants can send packages of all sizes and within 30 kilometers. The end customer can, for his part, be delivered within two hours or over a planned two-hour window. On the courier side, it is limited to 500 euros per month to avoid “uberizing” the profession, according to the founder, Vincent chabbert.

The platform is free, merchants pay for deliveries and get a percentage back on the ride. Some large brands use the solution, such as Decathlon, Auchan or JouéClub. The start-up seeks to raise 800,000 euros.

Faume distributes second-hand products to traditional brands

Vinted and Vestiaire Collective are no longer alone in the trendy second-hand market. More and more ready-to-wear brands are offering to recover products already worn by their customers. To do this, they can go through providers like Faume. Created in early 2020, this Parisian start-up already supports around twenty brands such as Aigle, The Kooples and Sandro.

It creates a dedicated e-commerce site for them that allows consumers to return their product free of charge for a voucher. The package is then sent to a Faume partner warehouse which undergoes quality control (mending, ironing, etc.). If everything is in order, it is quickly put back on the brand’s second-hand site. The resale price is set by a tool developed by Faume.

The young shoot charges the brand set-up costs of between 15,000 and 30,000 euros and a resale commission on the product between 20 and 30%. However, there is no margin on the repackaging of the product, which costs between 6.90 and 19.90 euros.

Not all merchants can use Faume. “We cannot work with entry-level brands because the item must have a value of at least 80 euros”, specifies Aymeric Dechin, co-founder of the start-up, which intends to tackle other sectors such as jewelry in the near future.

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