Honda launches overseas business to boost exports in two wheeler market

New Delhi Two Wheeler chief Honda Motorcycle and Scooter India (HMSI) said on Thursday that it has set up an ‘overseas business’ expansion business under the ‘Making in India for the World’ initiative. Simply put, the company has set up a separate entity to expand its export business from the country. Accordingly, the new vertical of ‘Overseas Business Expansion’ is expected by HMSI’s ambition to export two-wheeler (two-wheeler) to the world’s most advanced markets.

HMSI said in a statement that the new entity will use the capabilities of more than 100 associates to make the company a global hub in the export of two-wheelers. The unit, located at Honda’s Manesar plant, will integrate functions such as sales, engineering, development, procurement and quality at one place.

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Atsushi Ogata, managing director, president and chief executive officer of HMSI, said in a statement that Honda Two-Wheelers India aims to further strengthen its position in Honda’s global motorcycle business. According to the statement, HMSI started exporting in 2001 with its initial model Activa. In 2015, Honda’s gross exports crossed the historic 1 million mark in its 15th year of operations. Currently Honda Two-Wheelers India now exports to 35 diverse markets across Europe, Central and Latin America, Middle East, South-East Asia, Japan and SAARC countries.

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