Jubilant Foodworks launches Ekdum brand, will sell Biryani with pizza

new Delhi. Jubilant Foodworks Limited has announced its entry into the Biryani segment on Wednesday. As part of its portfolio expansion strategy, the company has launched a brand new brand.

Explain that Jubilant Foodworks Ltd., a unit of the company Bhartia Group. Is a large food service company and operator of Domino’s Pizza Restaurant, Dunkin Donuts and Hong’s Kitchen. It will present different biryani of entire India with kebabs, curries, breads, desserts and beverages.

Company Chairman Shyam S Bhartia and Co-Chairman Hari S Bhartia said in a statement that as part of our portfolio expansion strategy, we are launching the brand right away. Biryani will be available at an initial price of just Rs 99.

JFL’s Chief Executive Officer Prateek Pota believes that the brand, along with its high-quality biryani’s exclusive, curated range from Hindustan, will support the growth of the category with its affordable price offering and will also support JFL’s growth.

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