Rofim streamlines the care pathways of the Institut Gustave-Roussy



It is a contract that marks a turning point in his young existence. The Marseille start-up Rofim has just concluded with Gustave-Roussy, the leading European center, and fifth worldwide, in the fight against cancer. In a few days, the 3,300 health professionals who work there will use its telemedicine platform to communicate remotely with their patients or between them.

The principle of this tool is not new, but having been designed by a doctor and integrated by Enovacom, a subsidiary of Orange Business Services and leader in hospital interoperability, he offers “Unprecedented ergonomics and modularity”, according to Mikael Azoulay, director of digital transformation and information systems at the institute based in Villejuif and Chevilly-Larue (Val-de-Marne).

Lighten data

Hospital practitioner in Aix-en-Provence (Bouches-du-Rhône), its designer, David Bensoussan, imagined a collaborative diagnostic tool based on the ease of transmission of heavy data. Before that, if he wanted to obtain the medical opinion of a colleague, he had to call a courier or transmit by WhatsApp in degraded version, the images from scans and MRI.

In December 2019, at the end of a year of development supported by the ZeBox incubator and the Marseille information technology consulting company Klanik, its closed and secure social network is ready. Its plus: an integrated player allowing you to manipulate the 3D image as it was originally. The timing is perfect: a few weeks earlier, Social Security accepted that the exchanges of medical opinions between general practitioners and specialists are remunerated to them.

Accelerated development

A few other weeks after the proposal of this first version of the platform, containment gives the company wings. In five days, to respond to numerous requests from clinics, hospitals and doctors, the developers and caregivers of Rofim’s scientific committee are developing a new teleconsultation program that the start-up is making available to caregivers free of charge. Other modules will follow, making it possible to deploy a broad range of services for tele-expertise and multidisciplinary consultation meetings bringing together health professionals around patient cases. A management and control dashboard completes the package.

Almost 360 establishments with 5,000 doctors were won over by Rofim’s offer, offered as a subscription depending on the number of users and modules chosen. The activity generated last year 130,000 euros in turnover and the million mark should be crossed this year with the connection of 15,000 doctors. “We are targeting 40 million euros in five years with an international opening in Europe and the United States”, anticipate Emilie Mercadal, co-founder and president of Rofim. To develop its platform, the company raised 600,000 euros from the medical community. It has just started the roadshow of a second funding round of between 2 and 3 million euros.

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